Seems to me,New Effect Trailer Videos Are Exactly What The Trick Is!
These new video trailors for effects seem to be more of a magic trick than the effect itself.
When you see a new trailer for most effects, they have staged crowds, actors acting amazed
and dumbfounded, amazing lights and incredible cinematic scenescapes and musical score
to punctuate the effect and mood.
Of course we all realize that all of this video editing can be done by anyone with iMovie.
But, most high end editors are going to be using Final Cut Pro, Adobe Premiere Pro,
Sony Vegas Pro or maybe even Avid Media Composer.
The point here is not what they are using but how they are using it. It seems that there is
more importance on dramatic music, filters and shoot locations rather than the effect.
You see some of the effect being performed and the “reactions” they are getting but you
can not really tell what the effect is from top to bottom, in its entirety.
If you do a search on the name of the performer and/or the effect you are likely to see
someone else performing the effect in its entirety and sometimes, it is even the actual
It is in this longer, uncut footage, without the lighting, perfect camera angles, special
cuts and dramatic extras, you can actually see the effect en total.
It is right then and there you may say “Wow, that is really great, I have to buy it.” or you
may be saying “Crap, is that all there is to it? It is just a force, a diagonal jog, pass, double
lift, a ridiculous card counting sequence and equivoque kind of thing” and then you would
probably not buy it.
The bottom line is that it is very hard to tell the difference between what is a really good
effect/move and what is just perfect camera angles and staging. But, if you look a little
deeper and you have some knowledge of card magic, magic theory and even just knowledge
of sleights, you can usually ascertain whether or not an effect or move is worth buying.
The FOCM Team